In many sports besides regular season matches several different exhibition matches are played. The All Star Game in NBA is an example of traditionalized exhibition match. Also in football, mostly for the farewell of famous player, best players in the World play exhibition matches. Generally these matches are played in same conditions, same rules and same type of fields with regular matches. In this respect tennis differentiates from other sports in terms of exhibition matches.
First of all, tennis has a special tour just consist of exhibition matches. Black Rock Tour, is a tour for exhibition matches of former tennis legends. Besides Black Rock tour every year many different kind of exhibition matches are played in order to promote the sport and draw attention. In tennis, many of the exhibition matches are played in different and weird places and with different rules. Most of them are played without any rule because they are mostly just a game of tennis rather than a match. Especially, prior to big tournaments interesting exhibition games takes place among tournament’s favorites. İstanbul Cup, Miami and Dubai are famous with their exceptional matches. .
Lets take a look at tennis’ most interesting exhibition matches:
Devamı… “Most Interesting Exhibition Matches – Tennis”
Etiketler: Exhibition Matches, Tennis
I think without a doubt, Nike Plus is the Nike’s most innovative product. Nike teamed up with Apple aiming to create a product which has greater customer experience along with both technologic and interactive features. Nike Plus creates a unique product category which combines technology, online experience and marketing.
Nike Plus is a special sensor which is placed inside the shoe and synchronized with iPod. This sensor tracks the runner’s performance and uploads the details of the performance to the iPod. During the run, runner can follow (hear) the details of his performance from the iPod. When the iPod is connected to computer, the performance details, most recent graphs and progress can be followed online as well.
The online part of the product, the Nikeplus.com website, is a platform in which users can compare their results with others and can participate to special challenges. The features of the Nikeplus website create a golden opportunity for marketing. Therefore, Nike Plus can be considered as a revolution in marketing and sports. First of all, all customers who purchased the Nike Plus sensor are eventually subscribing to the website, allowing Nike to have a greatest and deepest database of customer information. Since the behaviors and qualities of the customers can be obtained from this database, it becomes too easy for Nike to reach its target audience. Then the challenge section in the website increases the customer experience and social sharing, that leads a greater customer loyalty to the brand.
The only challenging part for Nike is to add more costumers to Nike Plus network. For this reason since 2007 Nike is running ad campaigns and organizing different events related to this product. Human Race is a good example of Nike’s effort promoting Nike Plus. On the ad campaign side, Nike started to promote this product with “New Year Resolution” campaign in 2007.
Devamı… “Nike Plus – Sports, Technology and Marketing”
Etiketler: Nike, Nike Plus, Advertising, Sharapova
There are many brands in the sports clothing market, but two of them are leading the market. Those are Nike and Adidas. Although they have different characteristics, they still have many things in common. First of all both brands started from similar points and ended up with same destiny. Adidas founded in 1924 by Adi Dassler, a man was designing only shoes for bobsleigh athletes and Nike is founded in 1972 by a track athlete and his coach who were distributors of a Japan shoe line. Today both brands are not only known for shoes or sports clothes but also life style clothing. Both brands are now beyond sports.
Besides performance sports, both brands have several different lines for extreme and outdoor sports and they are producing casual clothes for daily activities. When we look at the recent collections of these brands we can see many clothes and accessories can be dressed daily and only jeans are not included for now. While aiming to produce outfit can be putted on all day, Nike and Adidas targeted the same trend and used same idea here again. Return to past… First Nike, released the Cortez 72 line which refers to its foundation date, adapted the historic elements of those years into today’s modern clothing. Adidas, on the other hand, released the Original series, emphasizing the originality of the brand and its trademark 3 stripes.
Today Nike and Adidas still follow that path however they differentiated in their targets of latest advertising campaigns.
Devamı… “Latest Campaigns of Sports Brands”
Etiketler: Adidas, Nike, Advertising, spor markaları
Two weeks ago 58th of All Star match has been played in Phoenix. The match won by West Conference with 146-119 score an it brought a very good match and lots of fun. I would like skip the fun part of the match and talk about the efforts of All Star players before the match in order to be selected.
Every year, All Star team line up is selected according to voting among fans. In previous years, we had seen foreign players to boost their votes by mobilizing their whole nation. Especially Yao Ming which has a 1.5 billion Chinese population as a support, is the luckiest guy in All Star selection. The American players on the other hand, are trying new methods to get fans’ votes. The most interesting aspect of this year voting campaign is increasing social media tools usage among NBA players.
Devamı… “NBA All Star and Social Media Usage”
Etiketler: All Star, NBA, Social Media
