Gatorade Thirst Meter - NBA Live
Thanks to internet and the new technology, we are facing different kind of advertising mediums besides classical ones like TV, radio and newspaper. In-game advertising is one of the new advertising mediums. We often see common types of in-game advertising as jersey and billboard advertisements in sports games like FIFA, NBA Live and NASCAR.
Although in-game advertising is not a new concept, the rise of the platform occurred in last years. In new games there are very attractive and successful applications of in-game advertising. The first example of the in-game advertising has seen in 1978 in “Advertureland”. The ad in the game wasn’t a brand advertisement but it was a advertisement for the next game of the creator Scott Adams. Scott Adams made a breakthrough by placing an ad in his game. The first brand which advertised to a video game is the lollipop brand Chupa Chups which advertised to the game called Zool. The first examples of in-game advertising in sports games are Adidas and Panasonic ads in 94’s FIFA International. These all are the examples of static in game advertising which refer static and fixed display banner ad that shown in some scenes of the game. For example in FIFA International, the Adidas ad has been added to the game displayed in billboards in the sides of the field and the Panasonic ad can be seen in the scoreboard.
Devamı… “In-Game Advertising and Gatorade”
Etiketler: EA Games, EA Sports, In Game Advertising, In game advertising, Video Games
I think without a doubt, Nike Plus is the Nike’s most innovative product. Nike teamed up with Apple aiming to create a product which has greater customer experience along with both technologic and interactive features. Nike Plus creates a unique product category which combines technology, online experience and marketing.
Nike Plus is a special sensor which is placed inside the shoe and synchronized with iPod. This sensor tracks the runner’s performance and uploads the details of the performance to the iPod. During the run, runner can follow (hear) the details of his performance from the iPod. When the iPod is connected to computer, the performance details, most recent graphs and progress can be followed online as well.
The online part of the product, the Nikeplus.com website, is a platform in which users can compare their results with others and can participate to special challenges. The features of the Nikeplus website create a golden opportunity for marketing. Therefore, Nike Plus can be considered as a revolution in marketing and sports. First of all, all customers who purchased the Nike Plus sensor are eventually subscribing to the website, allowing Nike to have a greatest and deepest database of customer information. Since the behaviors and qualities of the customers can be obtained from this database, it becomes too easy for Nike to reach its target audience. Then the challenge section in the website increases the customer experience and social sharing, that leads a greater customer loyalty to the brand.
The only challenging part for Nike is to add more costumers to Nike Plus network. For this reason since 2007 Nike is running ad campaigns and organizing different events related to this product. Human Race is a good example of Nike’s effort promoting Nike Plus. On the ad campaign side, Nike started to promote this product with “New Year Resolution” campaign in 2007.
Devamı… “Nike Plus – Sports, Technology and Marketing”
Etiketler: Nike, Nike Plus, Advertising, Sharapova
There are many brands in the sports clothing market, but two of them are leading the market. Those are Nike and Adidas. Although they have different characteristics, they still have many things in common. First of all both brands started from similar points and ended up with same destiny. Adidas founded in 1924 by Adi Dassler, a man was designing only shoes for bobsleigh athletes and Nike is founded in 1972 by a track athlete and his coach who were distributors of a Japan shoe line. Today both brands are not only known for shoes or sports clothes but also life style clothing. Both brands are now beyond sports.
Besides performance sports, both brands have several different lines for extreme and outdoor sports and they are producing casual clothes for daily activities. When we look at the recent collections of these brands we can see many clothes and accessories can be dressed daily and only jeans are not included for now. While aiming to produce outfit can be putted on all day, Nike and Adidas targeted the same trend and used same idea here again. Return to past… First Nike, released the Cortez 72 line which refers to its foundation date, adapted the historic elements of those years into today’s modern clothing. Adidas, on the other hand, released the Original series, emphasizing the originality of the brand and its trademark 3 stripes.
Today Nike and Adidas still follow that path however they differentiated in their targets of latest advertising campaigns.
Devamı… “Latest Campaigns of Sports Brands”
Etiketler: Adidas, Nike, Advertising, spor markaları
Two weeks ago 58th of All Star match has been played in Phoenix. The match won by West Conference with 146-119 score an it brought a very good match and lots of fun. I would like skip the fun part of the match and talk about the efforts of All Star players before the match in order to be selected.
Every year, All Star team line up is selected according to voting among fans. In previous years, we had seen foreign players to boost their votes by mobilizing their whole nation. Especially Yao Ming which has a 1.5 billion Chinese population as a support, is the luckiest guy in All Star selection. The American players on the other hand, are trying new methods to get fans’ votes. The most interesting aspect of this year voting campaign is increasing social media tools usage among NBA players.
Devamı… “NBA All Star and Social Media Usage”
Etiketler: All Star, NBA, Social Media
The 24-18 victory of Pittsburg Steelers’ on Arizona Cardinals in Super Bowl XLIII which played in Sunday was the one of the greatest match in history of Super Bowl. So who cares? Of course many NFL fans care, but when we look at the rest all we can see there is only one thing that everybody talks about and makes analyzes about: the Ads!!
For American marketers and advertisers, Super Bowl evolved to be an extended band of ad in which a match is broadcasted in the reaming time. When you search for Super Bowl, you came across with ad analyses, video sites publishing the ads and many ad comments sites. You can find after 10 minutes even the score of this important and interesting game.
In my previous article, I mentioned that the 30 second spot of Super Bowl costs 3 million dollars. That means the worth of one Super Bowl ad is increased 13% despite the economic downturn. According to number revealed after the game, the broadcast channel of the game, NBC, has gained 206 million dollars just from the game. I would like to make a comparison with Turkish market. The revenue of Super Bowl is the same as the entire revenue of outdoor advertising in Turkey in one year. In total 32 advertiser advertised with at least 3 different ads to Super Bowl. And %85 of them paid 3 million dollars ,the maximum amount of money, per ad. NBC started to sell Super Bowl ads back in October 2008 and the bidding continued to the last minute before the game start. Last minute ad sales are also very common in Turkish TV advertising market specifically for sports events.
So, for advertiser how much is the return on investment, considering that they are investing so heavily to a single match?
Devamı… “Super Bowl – Return on Investments”
Etiketler: Media, Advertising, Sports Marketing, Super Bowl
