There are many brands in the sports clothing market, but two of them are leading the market. Those are Nike and Adidas. Although they have different characteristics, they still have many things in common. First of all both brands started from similar points and ended up with same destiny. Adidas founded in 1924 by Adi Dassler, a man was designing only shoes for bobsleigh athletes and Nike is founded in 1972 by a track athlete and his coach who were distributors of a Japan shoe line. Today both brands are not only known for shoes or sports clothes but also life style clothing. Both brands are now beyond sports.
Besides performance sports, both brands have several different lines for extreme and outdoor sports and they are producing casual clothes for daily activities. When we look at the recent collections of these brands we can see many clothes and accessories can be dressed daily and only jeans are not included for now. While aiming to produce outfit can be putted on all day, Nike and Adidas targeted the same trend and used same idea here again. Return to past… First Nike, released the Cortez 72 line which refers to its foundation date, adapted the historic elements of those years into today’s modern clothing. Adidas, on the other hand, released the Original series, emphasizing the originality of the brand and its trademark 3 stripes.
Today Nike and Adidas still follow that path however they differentiated in their targets of latest advertising campaigns.
Devamı… “Latest Campaigns of Sports Brands”
